evolution
originsletterformcompositionoutput  
characters
characters layout paragraphs

Individual characters are often used as design elements, creating meaning and conveying emotion through the use of scale or placement. When a character is marked on a surface, it activates the "white" space around it. Thus we see a letter not only as a form, but also the counterform which is created by its placement on the surface. The harmony of the letterform and the surrounding space depends upon the visual balance of the positive form and the negative space that is created.
proportions

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