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| An infinite variety of styles has been designed since the invention of movable type. These styles were greatly influenced by the social and artistic trends of the period, the printing technology of the day, and the widening distribution and changing applications of printed materials. For instance, during the industrial revolution as printed materials became more ubiquitous and literacy increased, many typefaces were designed especially for use in printed advertisements. These faces were designed to grab a reader's attention and be more legible at a glance. |
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