Concept Boards enable exploration of visual directions without using final content or imagery. This allows designers and clients to agree on styles for imagery, type, color, composition, and overall "look-and-feel" without getting caught up in other details.

This technique works best as an extension of the Visual Personae and Mind Map exercises and before the first round of interface designs.

  1. Choose key words or concepts from the Mind Map exercise to serve as the basis for visual explorations
  2. Select images and visual elements from the Visual Personae that support the key words you have chosen
  3. Create PhotoShop files that explore different interpretations of the key words and styles you have selected
  4. Review with the project and client teams and select a direction (or a combination of directions) to serve as the basis for the first interface design