Mind Maps are a very versatile brainstorming technique that can be used to get the creative juices going, develop consensus on direction and concepts, and generate metaphors and ideas for visual exploration.

Use Mind Maps to:

• brainstorm features and functionality
• understand and define a brand or user-type
• explore themes and possible metaphors
• generate naming conventions
• get yourself out of a creative rut

Mind mapping can be a solitary pursuit or a group activity. The keys to a successful Mind Mapping session are:

• Comfort - nothing cramps creativity more that feeling pressured, rushed, or awkward
• Space - use a large whiteboard, chalkboard, or rolls of paper
• Color - use color coding to make connections or groupings
• Energy - keep the energy level up, move around, listen to music
• Keeping an open mind - never dismiss an idea or train of thought, you never know where it might lead
• Knowing when to move on - if you get stuck or run out of steam, try to find a new path or try thinking about the concept in a new way (for example, map the antonym of your keywords). Once you've exhausted an idea completely, move on.