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| B R A N D E M B O D I M E N T | ||||
The site should be instantly recognizable and embody the familiar qualities of the identity and brand. |
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Wallpaper.com is instantly recognizable as the digital extension of the "modern lifestyle" magazine. While not a
literal translation of the print version, the site conveys the brand personality and attitude through consistent use of branding elements, content, and cutting edge technology,
content, and design.
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| A U D I E N C E A P P R O P R I A T E | ||||
The tone of the visual language should be appropriate and engaging to its users. |
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Wallpaper's audience is the international, moneyed jet-set (and those who yearn to be). The site's clean, "modern" design
is very much in keeping with the esthetic the magazine features in its editorial content. The site's use of high-bandwidth motion graphics and sound files is appropriate
for the target audience, who is tech-savvy and well connected
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