V-S-D

Effective visual systems appeal to the target user-types and reflect the identity and brand of an organization. When consistently applied, graphic usage standards (usually documented in online or print styleguides) ensure that a site will be both usable and reflective of an organization's identity.





Visual systems define the identity and brand relationships, typography, color palette, imagery and grid system to be used as the building blocks of the interface design, thus creating the total visual identity.

Effective visual systems appeal to the target user-types and reflect the identity and brand of an organization. When consistently applied, graphic usage standards (usually documented in online or print styleguides) ensure that a site will be both usable and reflective of an organization's identity.