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Harvard Business School

2007 Webby Award Official Honoree – Education

HBS Working Knowledge is a forum for innovation in business practice, offering readers a first look at cutting-edge thinking and the opportunity to both influence and use these concepts before they enter mainstream management practice.

HBS engaged mediumbold to redesign the Working Knowledge website and to update the brand, broaden the target audience, and enhance visitors' overall online experience. mediumbold worked with the HBS team to restructure content and provide a fresh and engaging visual design. The new site promotes the HBS brand by providing faculty insights and research to alumni and the general public, and broadens the target audience beyond alumni to executives and thought leaders. The site has received numerous awards and accolades since its launch in 2006.

Harvard Business School


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