mediumbold Consumer Portfolio
PUMA Online Store
Customers are not looking for the "same old, same old" ecommerce experience from PUMA. mediumbold redesigned the brand's online store, streamlining the shopping experience and introducing unique browsing modes. As at retail, customers can now browse products by color as well as style. By syncing online and offline merchandizing, the online store more closely resembles a PUMA retail environment. So now, when a consumer sees a hot shoe in a store window or ad, it’s a matter of seconds to find and purchase that same shoe online.
PUMA's bold online store proves that ecommerce doesn't have to be square to deliver the goods.
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