mediumbold Professional Services Portfolio
Salary.com
Salary.com, a leading provider of on-demand HR data and software, needed to better support its sales staff in cross- and up-selling its Enterprise suite of products (On-Demand Compensation Analysis and Management tools). Because the sales process takes place primarily on the phone, the company identified the need for an online presentation to introduce the company and its products and to provide a launchpad for product demonstrations.
Interviews with Salary.com Account Executives revealed current sales practices and established goals for the new pre-demo Flash intro. By identifying the information requirements of prospective clients, as well as how the sales team was able to successfully position and differentiate Salary.com and its products, mediumbold was able to create a concise and effective introductory piece. Clean, bold information graphics and animations coupled with simple navigation provide an intuitive, brand-appropriate user experience.
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- Salary.com
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