Services
Focus and Flexbility
mediumbold focuses on helping image-conscious companies use the web to effectively market their brands and connect with customers. Our solutions include websites, ecommerce, email campaigns, intranets, digital presentations, and training tools.
Extensive experience in print, identity, and environmental design gives us the flexibility to create integrated brand experiences that span multiple communication channels.
Analysis and Planning
Effective design solutions require sound strategies. We assist our clients in determining the best use of their resources by assessing their organizational objectives, market position, competitive landscape, and available opportunities.
Brand Strategy
We help our clients articulate their organization’s brand attributes, key marketing messages, and differentiating value proposition. We then develop strategies to extend their brands in the marketplace.
Integrated Marketing Strategy
Every interaction a company has with a customer is an opportunity to reinforce perceptions and build relationships. Our integrated marketing strategies help our clients communicate their brands consistently across communication channels.
Design and Usability Auditing
Benchmarking current design applications helps to prioritize and focus redesign efforts. Our design and usability audits identify tactical and strategic issues and provide recommendations for improving the effectiveness of an interactive product.
Project Planning
Every interaction a company has with a customer is an opportunity to reinforce perceptions and build relationships. Our integrated marketing strategies help our clients communicate their brands consistently across communication channels.
Interactive Design
Whether the objectives are to create a new commerce channel, support offline commerce, or to deliver content, a company's Web presence is also a brand building opportunity. We balance business requirements with technical considerations to create beautifully designed websites that support and extend brands.
Information Architecture
A sound infrastructure ensures that site content is accessible and actionable. Information architecture identifies and organizes a site’s content and data to achieve client and user goals.
Interaction Design
Elegant navigation and easy-to-complete transactions ensure that users can find information and complete tasks. Interaction design anticipates user paths and provides clear choices, appropriate information, and timely instructions.
Interface Design
The visual design of an interactive product must assist the user in navigating information and completing tasks while providing a consistent brand experience. Typography, color, imagery, and navigational elements work together to create elegant interfaces.
Development
mediumbold's technical planning and implementation services are built to the individual needs of each client. We develop solutions that focus on ease of use, open standards, and easy maintenance. Our test-driven development process provides accurate, dependable solutions that support our clients' specific business goals.
Content Management Systems
A company's content management strategy is as important as the design of the site itself. We specialize in a range of CMS products, allowing us to tailor a solution to the unique requirements of each client, from enterprise platforms like Interwoven TeamSite, Microsoft Sharepoint, and Ingeniux, to open source applications like Plone and Wordpress.
E-Commerce
When a virtual storefront is the backbone of a company's retail strategy, the software that manages it needs to be flexible and dependable. mediumbold works with platforms like Microsoft Commerce Server, osCommerce, and PayPal.
Rich Applications
The traditional browser limitations no longer constrain the possibilities of web-based applications. mediumbold employs cutting-edge technologies such as AJAX, Adobe's Flex and Flash, and Javascript libraries like MooTools and jQuery to create sites that blur the lines between Web and desktop.
Custom Solutions
The technology that supports a company's work should be as innovative and ground-breaking as the work itself. When the available solutions are simply not good enough, mediumbold creates better solutions, using proven platforms like ASP.NET, J2EE, and Rails.
Search Engine Optimization
In the ever-evolving domain of online search, well-produced websites will rise to the top. We work with each of our clients to align design, content, and production techniques into the most effective SEO strategy for the organization's needs and budget.
Development Considerations
Our front-end development practices establish ease of crawling and promote quality search-engine results. Semantic code structuring and W3C-compliant XHTML ensures that page content is relevant and hierarchical. Meta-tags as well as title and alt attributes are descriptive and accurate. Quality linking, site maps, and friendly URLs ensure that all content, static or dynamic, will be easily spidered.
Post-Launch Services
Strategic management of SEO practices provides valuable insights into industry best practices and competitive positioning. Depending on client needs, services such as monitoring and recommendations, word market assessment, link-building strategy, and AdWords strategy can be put into place to ensure a successful campaign.
Identity and Print Design
A company’s visual identity serves to reinforce consumers’ perceptions of the value and quality of the company’s goods and services. Consistent application of the identity across different media creates a unified brand experience for a company’s customers.
Logo Development
A company’s logo should embody its key attributes and brand promise while being distinctive and memorable. Our logo designs are derived from a keen understanding of a company’s objectives and positioning as well as consideration of the logo’s various application environments.
Business Collateral
Collateral materials such as business cards, letterhead, brochures, and presentations are all opportunities for a company to communicate its brand. Our print materials provide a consistent, accurate expression of a company's positioning and distinctive attributes.
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mediumbold
20 Park Plaza
Suite #528
Boston, MA 02116
Telephone Number: 617.574.0075
Fax Number: 617.574.0011
General Information: info@mediumbold.com
New Business: newbiz@mediumbold.com
Media Relations: media@mediumbold.com
Employment: jobs@mediumbold.com